ModCloth and Public Bikes

This video was created for our Bicycle Belles campaign. The neighborhood we were walking around is pretty much where I live in San Francisco. The bikes were the super cool Public Bikes a company that is dedicated to helping everyone get on a bike and is also located in San Francisco. We decided to not have the girls actually ride the bikes because it would mean people would be mad about them not wearing helmets and in turn some people were mad about them not actually riding the bikes. Ya can't please everyone.